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ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

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Named by Forbes Inc. as one of the Top Ten business books of 2018.

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. 

What if merely standing out from your competition isnt enough to take your brand and business to the highest level? How do you become an iconic organization or leader?

Being distinctive in the marketplace used to be the pinnacle of success. In todays global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.

In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:

     Go negative for greater success
     Do not under-promise/over-deliver
     Quit selling your products and services


ICONIC is filled with insightful advice and practical examples. Its not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status.

 

And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. Youll meet and learn from the millionaire chimney sweepthe valet parking attendant building an iconic craft brewerythe single store steakhouse in the Midwest with higher revenue than New York Citys famed Tavern on the Greenand many more.

 

ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC.

The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.

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Resorts in scottsdale for adults